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It is essential to carry out correct personalization in each of the campaigns that are part of a business's digital strategy. Customers are increasingly demanding with their needs and expectations, but thanks to advances and technology we can now create better experiences for users. In this article ...

If you had asked any marketing expert 15 years ago what the ' metaverse ' meant, they probably wouldn't have been able to answer. However, today it is a term that is on everyone's lips and, according to JP Morgan, it could very soon represent a business opportunity of 920 billion dollars ...

Marketing attribution is how marketers evaluate the value or ROI of the channels that connect them with potential customers . In other words, it is the means by which the customer came to know about and purchase your product or service and brought you an opportunity and benefit.


The concept is ...

In the world of marketing, there are two strategies that not only complement each other, but when combined can ensure the success of a site. These 'Romeo and Juliet' are none other than user experience (UX) and SEO , because when we unite them in a joint strategy, the result can be similar to that ...