As you may already know, UX or user-centered web design is an approach that prioritizes the experience of a site's visitors , which in turn can improve its positioning in search results , which is the main objective of SEO. But... why does this happen and how does it happen?
In the following lines we will shed some light on singapore whatsapp number these issues and explain how to apply them successfully.
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Main impacts of UX on SEO
1. Improving usability reduces bounce rate and increases dwell time
A user-focused design improves the usability of a website . This means that site visitors can find the information they need more easily and quickly.
If usability is improved, users are more likely to be more willing to explore the website and be more interested and engaged with the content, which translates into more time spent on the website. A higher time spent on the page and a lower bounce rate is a very positive signal for search engines when evaluating the quality of a website, as it indicates that the website is relevant and valuable to users.
2. Good UX reduces churn rate
Bounce rate refers to the number of visitors who leave a website without taking any action . A user-focused web design can reduce this bounce rate by making the user experience more engaging and enjoyable.
Reducing this metric can improve your search engine rankings, as search engines interpret abandonment as a sign that the page is not relevant or does not meet the user's needs.
3. SEO likes pages with better user experience
A user-focused web design also improves the user experience . By providing a more satisfying experience for visitors, the page increases the likelihood that users will return to the website and share it with other users. This can improve the website's traffic and, ultimately, its ranking in search results.
4. UX also takes accessibility into account… and that’s a plus for SEO!
A user-focused web design can also improve the accessibility of a website . An accessible website is one that can be used comfortably by people with some type of psychological, physical, visual or auditory disability or limitation . If we improve the accessibility of a website, this will allow a wider audience to visit the site. This will have very positive consequences, since increasing our audience will translate into more traffic and, therefore, also into better positioning on Google.