There are several aspects to consider when talking about personalization. It is essential to reach a level that includes all available channels; and it is also key to use data efficiently and in a timely manner, because this will facilitate decision-making when working to improve the customer experience. Another major challenge for businesses is finding a point of alignment or stability that allows for the development of coherent and organized personalization.
In this regard, we present some of the new features of the thailand telegram latest version of Salesforce Marketing Cloud that will help you make better use of data and make the most of artificial intelligence to personalize your marketing.
Customer Data Platform
One of the new updates to the Salesforce CDP customer data platform is the increase in the volume and variety of data types that can be shared with Marketing Cloud Engagement systems, more efficiently connecting company data, both within and outside of marketing platforms. In addition, data transmission from Salesforce CDP to Mobile Push touchpoints has been enabled, enabling improved personalization of mobile messages.
Salesforce CDP
Data Extensions Query Support
This feature allows you to analyze the performance of your deliveries using audience attributes stored in Marketing Cloud data extensions . This allows you to confirm that you are delivering the right message to the right audience. It allows you to connect up to 30 data extensions to subscriber-level engagement data. Additionally, you can perform code-free queries with audience attributes and standalone queries to understand rows and table structure (data extensions).
Intelligent database export
This tool allows you to gain a broader view of your data, helps you clean it, analyze it and make it available to the different areas or departments of your business. It also facilitates exporting it through automation and makes an intelligent backup.