Despite this, we cannot yet say that the metaverse is at the centre of companies' marketing strategies. Rather, they are just beginning to glimpse its potential and are looking for ways to take advantage of it, in the medium and long term, to promote their brands in the new virtual spaces that are going to be created. So at MarketiNet we are going to talk to you precisely about its possibilities and how marketing can help promote a brand in these new environments .
People in the office learning about the metaverse
Why is the ' metaverse ' good news for marketing?
The key lies in the concept of ' differentiation '. As the switzerland number for whatsapp Internet and digitalisation have gained weight in marketing, so has marketing become increasingly important. The 'Network of Networks' has become a universal access channel for companies, and around which the creation of marketing strategies – to reach potential customers – has become an accessible process.
That's why competition has grown , and with it, the need to stand out from the crowd by offering personalization and unique experiences. The message is no longer just important for what it says, but also for how it is said . And, in this context, the development of a concept like the 'metaverse' is great news, as it expands the limits of creativity and offers enormous possibilities for companies to gain a differential advantage .
The concept of ' metaverse ' and its enormous possibilities
But let's start at the beginning: what exactly is the ' metaverse '? We've only recently heard the word, especially after Facebook decided to go all in and change its brand to 'Meta' , with the mission of becoming the company that leads its exploitation in the short term.
There is no standard definition, but we can say that 'metaverse' is the virtual space that is born from technologies such as Virtual Reality (VR) and Augmented Reality (AR) to create a virtual world or universe that exists parallel to the real one. And to access it, you have to use peripherals or technological devices such as glasses or lenses, so that, when you connect them and turn them on, the user feels totally immersed in these new environments, even if they have not physically moved.