Taiwan Database

Price has always been considered one of the most important variables, and price does matter, but it is something that is increasingly relative. For quite some time now, price has been relativized, first by the quality/price ratio, then by the relationship between price and value provided. But today ...

Marketing itself is a changing discipline. Every person who works in marketing will define their job in a different way and surely no two definitions will be the same. In fact, those who work in marketing know that they live permanently outside their comfort zone and that they have to reinvent ...

But let's focus on the techniques for managing objections and moving towards the sale. There is one principle that we must follow religiously: all objections must be dealt with, none can be ignored; otherwise they will come back to bother us when we least expect it and we will think, did I already ...

It is necessary to understand the consumer response process of the receiver to present a specific behavior and the influence that promotional activities have on consumer responses.

He or she becomes aware of a product to the moment he or she makes a purchase. This set of stages is known as the ...

Credibility or honesty: is the belief that the other party will fulfill what was promised.
Benevolence: is the belief that the other party is interested in the other's well-being and joint gain.
Integrity: responds to the principles applied by the organization (for example maintaining ...

Those born between the 1980s and late 1990s are known by many names. Some call them "Millennials," others "Generation Y." In my case, I'm going to refer to this group as the "Copy/Paste Generation."

We started recording radio tracks on cassettes so we could listen to them at any time. Then we ...

Do you know what cognitive biases are and how they can influence your marketing? We tend to believe that human beings are totally rational, but that is not entirely the case. We are predictably irrational. We make emotional decisions and justify them with reasons. Our mind always takes "shortcuts ...

In liquid modernity, the individual has had to flexibilize and mold his identity in a process of construction, demolition and reconstruction of himself and his own reality in order to be able to integrate and find his place in a society clearly marked by consumerism, where the consumer is ...

Involved in the marketing area, since we are always looking for an ingenious way to sell a product, a concept or a brand, and we also look for it to be creative, attractive and innovative to attract the attention of our target audience, whether it is aimed at the final consumer and/or the shopper ...

If there is one element that determines the success of any marketing campaign, it is relevance. Any message, call or other type of interaction established with the customer must have value and importance for the customer, in other words, it must be relevant. Otherwise, it will have the opposite ...