There is no longer a price, there is satisfaction of expectations

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Price has always been considered one of the most important variables, and price does matter, but it is something that is increasingly relative. For quite some time now, price has been relativized, first by the quality/price ratio, then by the relationship between price and value provided. But today what characterizes a product or service is not its price, but its ability to satisfy expectations.

And these expectations, which, like needs, are very specific to each consumer, manage to relativize something as rational as a priori a number, a price. In this way, a product or service is not represented as strongly as before by a price, but by the capacity of that product or service to meet or satisfy the expectations that the customer has placed on it.

Emotional interaction, beyond communication.

Until very recently, companies based their strategy on implementing one communication policy or another. The important thing was to gain social mass, to be present in the mind of the consumer,... to achieve notoriety and positioning.

But communication was just one phase, and that phase is now all phone number in cambodia obsolete, mainly due to the maturity of consumers and the possibilities of interaction with the brand or company that they have thanks to online actions. It is no longer enough to just communicate, now you have to interact. And this interaction has to be approached from an emotional point of view, interacting with the feelings and emotions of customers. Forgetting about traditional one-way communication, and establishing mechanisms and means so that the company's communication stops being a monologue and establishes a dialogue between company and customer.

Well, this is my review. You may not agree with it, but I am already saying goodbye to the classic theory and opening the doors (and my mind) to a new way of doing marketing.