Customer contacts and interactions must be relevant

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If there is one element that determines the success of any marketing campaign, it is relevance. Any message, call or other type of interaction established with the customer must have value and importance for the customer, in other words, it must be relevant. Otherwise, it will have the opposite effect and can even erase the loyalty achieved over a long relationship. It is not about quantity, but about quality and, above all, relevance.

Being relevant requires knowledge of the customer's context.

A long-term relationship with a customer can provide a lot of information about their values ​​and behaviour, their tastes and interests, their preferences and hobbies. If we add the value of location and other contextual data to this accumulated information, we will be able to reach them with a relevant message at the right time and place.

Knowing your customer requires having the largest amount all india whatsapp number list of data about them and their environment.

A connected car means, among other things, knowing when it reaches a certain mileage and it makes perfect sense that it is at that moment that the dealership service contacts the customer to offer a promotion for a service check. The situation can be transferred to many other contexts, from coffee consumption to the use of a prepaid telephone card. In addition to the data that the customer himself provides to a brand and the large amount of information that we can obtain from successive interactions through different channels, there are increasingly more objects that provide us with valuable information about the customer and his context.

The information and data underlying any customer interaction must be accurate and correct.

If the volume of information about a customer is essential to build and develop a personalized relationship with them, the correctness and accuracy of the data is even more important. There is little, if any, point in creating attractive and highly interesting content, or designing a unique promotion, if it does not reach the right person. Many companies still operate with so-called dirty data, that is, false or incorrect, incomplete or outdated data; which means having a stumbling block before even getting going.

In short, the 21st century requires companies to have a unique vision of the customer that must always be active, constantly updated and permanently available, both for the marketing area and for the other operational areas of the organization.