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It is common that when we talk about content brands we think of thematic websites or blogs, since large brands have strengthened their role as leaders in certain industries thanks to them. However, in recent years in this type of strategy, podcasts have gained a lot of strength to spread messages ...

The study AI in marketing in Peru. Influence and perspectives of senior managers on the integration of artificial intelligence in their strategies, prepared by MU Marketing & Content Lab and Datum Internacional, aims to understand how marketing takes advantage of AI tools and how this technology is ...

Branded content is a type of content based on the relationship that a brand wants to establish with its audience, through values ​​and emotions. Its purpose is not to communicate the benefits of the brand's products or services, but rather to transmit an experience to its users in order to connect ...

Universidad del Pacífico and MU Marketing & Content Lab have worked together to achieve key results through a modern marketing strategy known as lead nurturing, achieving remarkable results.

In order to continue growing and strengthening its academic prestige, Universidad del Pacífico (UP), through ...

Generation Z is the largest group of consumers entering the market and has very different characteristics and preferences from other generations, which makes it essential for companies to understand their behavior and how to relate to them in order to attract them. In this sense, a new figure ...

Will Artificial Intelligence (AI) dominate the digital marketing landscape in 2024? Current projections and media discussions point to a resounding yes. AI is no longer just a novelty, but what implications does it bring, what other trends will be key to take into account for our agendas.

Just over ...

Both alternatives are good and very useful, but it will depend a lot on how big your company is to choose WhatsApp Business API. Likewise, we will tell you about the benefits that both offer to help you understand how they will boost your content marketing strategy.

1. Facilitates interaction with ...

Today, the avalanche of information far exceeds the human capacity to process, interpret and make decisions based on data. In this sense, the content curator who works with information on a daily basis will find in artificial intelligence (AI) a fundamental ally for his work.

A marketing content ...

Viewing content marketing from a purely ROI perspective can lead to the wrong conclusion that, since it doesn't generate direct sales, it's not a strategy worth investing in. However, content marketing not only helps with the final sale, but also offers a wide variety of benefits.

It should be ...

Imagine you are a provider of cutting-edge medical equipment, including a catalog of MRI machines, high-precision scanners, and advanced diagnostic equipment; however, you realize that your marketing efforts, all very traditional, are not impacting those hospitals and clinics that really need your ...