Today, the avalanche of information far exceeds the human capacity to process, interpret and make decisions based on data. In this sense, the content curator who works with information on a daily basis will find in artificial intelligence (AI) a fundamental ally for his work.
A marketing content curator is a professional who is skilled at synthesizing, organizing, and selecting brand documentation to turn it into a communication piece that appeals to a specific audience. Using generative AI will allow you to speed up your work and make it more efficient. Where to start? How to make generative AI an ally?
Proper use of prompts
AI needs humans to generate texts, images or content, and to do so efficiently and effectively, content curators must place appropriate prompts and provide correct information.
A prompt is an instruction, question or text that is used to interact turkey phone code with artificial intelligence systems; that is, the better our prompts are , the more we will benefit from this technological tool.
According to César Meza, Director of MU Marketing & Content Lab, the AI of the future will be like an agent that will perform certain work, academic, and personal tasks such as shopping and booking medical appointments, among others; however, he assures that currently it acts like an excellently trained and well-applied assistant would. But, to obtain what we will need, it will be necessary to generate good prompts .
“The issue is that the content curator has the role of an editor and the AI that of a creative writer. The key to using this tool effectively is in the prompts and instructions we give it,” Meza points out.
The good news is that there are multiple resources for generating appropriate prompts . You don't need to invest a lot of time to obtain this knowledge, on the contrary, there are many videos on YouTube and blogs where they explain how to write better prompts in a few steps . Of course, that will give you a basic or intermediate level of learning and you can perfect it with courses or workshops.
Meza adds that to use AI more effectively, content curators must create content themselves and then use AI to build on it. “Only then will we get better results.”