Will Artificial Intelligence (AI) dominate the digital marketing landscape in 2024? Current projections and media discussions point to a resounding yes. AI is no longer just a novelty, but what implications does it bring, what other trends will be key to take into account for our agendas.
Just over a year into generative AI, it has brought time savings and production at scale. Its omnipresence generates both awe and uncertainty. The lingering question is: how do we focus our efforts and energy amidst this technological revolution? Below, we explore five key trends that should be on every marketer’s radar by 2024.
1. Generation Z: the emerging giant of consumption.
Individuals born between 1997 and 2012 are gradually entering turkey phone number example the consumer market, with a significant presence that cannot be ignored. For them, sustainability and ethics are not just trends, but imperatives that they hope to see reflected in the DNA of each brand.
Marketing is about connecting with people’s hearts and souls, and for this group, connection is a factor in valuing a brand. For Gen Z, belonging to a community is synonymous with trust, credibility, and authenticity. Genuine narratives resonate with this audience and define their loyalty to a brand.
This community shows a notable preference for organic, low-production videos, prompting many brands to venture into platforms like TikTok and strengthen their presence on Instagram through Reels. Robert Rose, from the Content Marketing Institute, mentions a truth that applies perfectly to this segment: “We will experience a collapse of social media marketing. Social media simply becomes media.” For Gen Z , social media is equivalent to newspapers or traditional media outlets for previous generations.
So how do you approach this new big market? The key is to forge authentic connections, creating and sharing content worth discussing and spreading. So, if a brand is not achieving this direct connection, it must enable spaces where users can share their experiences and stories with its products or services.