Taiwan Database

No one has much patience to wait in a huge line at a store. It is common for us to abandon our shopping carts at the store and look for another place to make our purchases. Of course, this same behavior also occurs online, as it is even easier to abandon an e-commerce store and look for another one ...

As we are Data-driven Marketing, we usually say “Don’t guess, know”! Reduce “guesses” and assumptions!
We want you to understand the process based on diagnostics, hypotheses, website testing, user behavior and not just through intuition.

When the pieces of your marketing strategy (blog, website or ...

The importance of e-commerce for today's society is becoming increasingly noticeable. There are a few key points that make this sales method so strong, one of which is its practicality, which was reinforced during the pandemic and is highlighted on one of the most important dates for commerce: Black ...

My favorite podcast, DoTheMATH , is turning 1 year old! The program, hosted by Marcel Ghiraldini , Fabiana Korte do Amaral Itzaina and Cassio Politi, brings a weekly conversation with incredible professionals talking about data applied in practice in some of the biggest and best companies in the ...

In a dynamic and interactive era, generic ads rarely have the same effect as personalized campaigns for the consumer. That's why programmatic media is a powerful tool for companies that aim for exceptional results in the digital world.

Going beyond automation, the resource is a differentiator in ...

With technology advancing rapidly, artificial intelligence (AI) has been a catalyst for transformation across a range of industries, and banking is no exception. In this article, we explore how AI is redefining banking business models and the crucial role marketing plays in this. Integrating CRM ...

The expression “data is the new oil”, coined by the English mathematician Clive Humby and reused by Sergio Larentis in “ Dataprep and its importance for AI ”, gives an idea of ​​the importance of data in the current economic reality, which if used well determines the financial success of a company ...