Although we link this type of commerce and this date to the B2C model, B2B is not left out! To explain better, the e-commerce journey (with segmentation, showcase, purchase suggestion, etc.) can be applied to business to business customers .
According to a study released by DHL Express , by 2025, 80% of B2B sales will take place in the digital environment, and this can be understood as a consequence of positive experiences within the B2C market, which make people increasingly trust online processes.
In the Brazilian geographic context, B2B e-commerce is a huge opportunity, as it allows companies distributed throughout the country greater access to products and services that were previously only found in large centers.
B2B sales over the internet
It is from this perspective that MATH CRM implemented this business model in one of our clients in malaysia phone number example the construction industry. Through a Salesforce application , it was able to set up a B2B e-commerce journey integrated with CRM.
Read also: What is CRM and why your company needs to retire the spreadsheet?
This industrial business required the B2B relationship to be handled by a representative, that is, an employee who would take care of sales and monitor customer history, in addition to, of course, maintaining a relationship with them.
With the creation of a B2B virtual store, the representative began to prioritize the relationship between customers and his company, transforming his role from sales to consultancy.
Not to mention the benefits for the customer! The integration of the B2B e-commerce platform provides a different purchasing journey, showing that it can be done independently of the customer and allowing the customer to shape their purchasing experience. In other words, it eliminates the need to schedule an appointment with a salesperson from a specific company to make a purchase, drastically reducing all bureaucracy.
Furthermore, e-commerce for sales between companies also stands out in terms of performance, as it has a smaller customer flow than B2C platforms, and can be allocated within the Salesforce environment without any negative impact on page loading or even server overload.
Another positive point of having an electronic sales platform within Salesforce is being able to integrate all channels and histories within your CRM platform.
Therefore, it is notable that CRM brings benefits to sales in this modality, such as more organized management (which can be based on a sales funnel), secure storage of negotiation histories, automation of commercial proposals through the rapid saving of important information and the generation of proposals and budgets aimed at this market.
B2B e-commerce bringing more than 2,000 users and millions in revenue!
Putting it into practice, MATH CRM, in 2021, successfully launched a B2B e-commerce platform for one of its clients. The result of this evolution? More than 2,000 registered users and an average revenue of 30 million per month! Impressive, isn't it? Speaking beyond numbers, this measure saved time for sellers and their customers, once again facilitating the entire journey.
Businesses must always seek to optimize their consumer experience, and, with the age of technology, investing in an e-commerce platform is increasingly necessary, especially for B2B businesses.
Do you want to stay up to date with our content and leverage different areas of your business? Subscribe to our newsletter and receive updates much more conveniently!