Taiwan Database

In the complex digital marketing industry, B2B marketing is emerging as a dominant force, challenging companies to evolve, adapt and excel in an intensely competitive market environment.

As we move into the digital age, B2B customer acquisition requires not only refined and targeted strategies, but ...

Psychology, as we all know, is the science that studies human behavior. This science can be applied to the world of advertising and marketing to improve the number of sales of any product or service, regardless of the sector.

But what exactly is psychology in advertising and marketing? What ...

Setting a price for a product or service is very important for its success. Many companies are afraid of setting prices too high in case the public stops buying them, or prices that are too low in case the product does not bring profit to the company. A price that is inconsistent with the product ...

Decision-making is not an easy task. Every day, companies face situations that require making important decisions, solving problems or looking for alternatives. At times like these, brainstorming plays an important role.


But what is brainstorming? How to do it? What are its advantages? Throughout ...

Digital marketing is a very broad sector in which you can find different strategies, methods and theories that will lead you to success.


Each of these theories, methods and strategies are shared at high-profile conferences that aim to give visibility to industry experts who have great stories to ...

Google Analytics is without a doubt the best gift Google has ever given us. A free website analytics service that provides insights into how users find and use a website.

Below, we invite you to take a simple and practical journey to improve the optimization of your website with Google Analytics ...

Strategies to attract potential clients
To attract new buyers, you don't have to search under the rocks. All you need is good strategies to attract potential customers .

And your action plans don't have to be expensive or complicated. In this post you'll see how to implement effective tactics in a ...

Interaction with customers

First contact with the client: how to do it and see results?
The first contact with the customer or initial contact represents the beginning of the commercial relationship between the consumer and the company. It is one of the most challenging interactions and its outcome ...

What is customer retention?
Customer retention occurs when a company plans a set of loyalty strategies and actions with the aim of maintaining its current consumers in the long term.

In other words, it is your company's ability to retain - for a given period - customers who have already made a ...

Optimizing your ad can not only increase the number of installs, but also help you reach the right customers. Here are some ways to stand out from the crowd.

By Alyssa Vargas, Marketplace Operations Manager, Zendesk


Image of a person walking with a flashlight
It’s fair to say that the Zendesk ...