DO NOT dose promotions and mailings

[sumaiyakhatun27]

Often, a situation with a promotion overdose occurs during the euphoria phase after the first promotional mailings. You see a surge in sales and thus the belief is triggered that it will always be like this. But there is a moment of habituation in the audience if you send promotions to the same people often.

What is the optimal solution? Answer: different segments and different offers for promotions . For example: for those who buy only in promotional categories, you can send often. For others, dosed once every 2-3 months and use different approaches, not just promotions and discounts.

Remember that just giving a discount is cool the first time, during the euphoria, but cambodia rcs data then it becomes addictive.

How to do it: algorithm
Make sure emails are reaching customers (check settings)
Make sure your emails are arriving in your inbox in advance. Do it before Black Friday!

Check the mail exchange (MX) — this is how to give your computer the exact address of your emails for 100% deliverability.
Use DMARC. It helps your computer verify that an email really came from you, and not from someone impersonating you. And it automatically reduces the risk of it ending up in Spam.
Apply DKIM — it's like a special sticker for your email. It's a unique mark that shows that the email really came from you and wasn't tampered with by someone else.