75% Non-English speakers prefer to order goods or services in their own language

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Localization is important because it allows you to get your message across to new, wider audiences. A localization strategy allows you to resonate with new markets and effectively meet their needs. It also helps customers who are new to your brand feel familiar and connected. The following statistics show why you need content localization.

56% of the world's population go online in their own brazil mobile database language or only use websites in their own language.
60% Users who speak a language other than English rarely shop on English-language sites.
75% The general population speaks English not as one of their primary languages.
41% A small portion of the Internet is in a language other than English.
20% Conversion rates increase when only landing pages and ads are translated in your target market.
70% When complete web content is translated to the target market, conversion rates increase.
Source: Ivannation
How to localize content
Now that we know content localization is important, here’s how to implement this strategy

Understand the market
Understanding the market must be your first step because you need to understand the behavior of the market you are entering.

You need to understand the countries you want to target in order to grow as a brand. Otherwise, the brand reputation you've built will be at risk, and you don't want to tarnish it. Of course, who would want that? So you'd better be prepared before you start.

In your brand localization journey, you need to understand cultural significance and some understanding of its nuances.