Who are websites created for? For their owners. So that they like and understand them. Subtleties in the design, a complicated menu, a sea of incomprehensible information, contacts tucked away in some corner so as not to get in the way, etc.
Who should the website be created for?
Of course, for the users who eventually become direct buyers. We at the SEOMAX digital agency try to first look through the prism of the target client before moving on to creating a website .
Why create a site for users if this site is mine and I should like it first and foremost?
A completely logical question. However, you should remember what rcs data germany you set for yourself before creating the site? You probably hope to increase the volume of your sales through the site and want it to become an additional and very effective sales channel.
And who will buy your products, goods and services? Of course, the users of the site, on which information about you, your products/services will be posted. Therefore, the main person for whom the site is created will be the user.
There are three main factors that influence the perception of a site by visitors:
• Relevance of the site to the users' goals.
• Difficulty of working with the site.
• Degree of trust in the site.
We will consider them in more detail.
1. Compliance of the site with the goals of the users.
To understand what goals the user of your site has and whether they are justified by it, you need very close contact with the audience. You need to study its needs and capabilities.
The thing is that professionals creating the site, with rare exceptions, cannot always form the content of the site, proceeding from the needs of its real users. But in this case, there are methods that help to identify: what is lacking in the existing content of a site for users, what significant mistakes are made, what needs to be done to improve the content of the site and it as a whole in order to attract an additional audience.
Surveys are a kind of magic wand of every conscious owner of a site for users.
Surveys allow you to communicate with users of the site and with their help improve it.
Surveys are the easiest way, but they require careful preparation. Otherwise, the results will not be useful.
• Questions should be simple and specific.
• Do not offer too many answers, do not put the user in a dead end.
• The actions that the user must take to answer the questions should be as simple as possible.
• Give the user the opportunity to choose their own answer options, rather than choosing from the available ones.
• The fewer questions, the greater the number of visitors who will be interested in the survey.
It is advisable to create a feedback form for the attitude of visitors for each page. The site owner's interest in the user's point of view speaks of a desire to study the audience and its preferences.