Experiment with email and web marketing

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Modern web marketing is not complete without a good email/text marketing strategy,and the key is to focus on visual components like quick-loading GIFs, photos, videos, etc.

To increase engagement and accessibility, text should include links and emojis (emails too).

Email marketing remains valuable today, and
here's why:

Open rate
An average 18% open rate shows that emails are still read by many people,
which means that with proper targeting and an appealing subject line, email is an effective communication tool.
Click-Through Rate
A 2.6% click-through rate indicates that the content and links within the email are engaging.
Usage rate by age group
Data showing that 82% of people between the ages of 35 and 44 use email indicates the effectiveness of email in reaching certain age groups.
Preferred email frequency and length
Knowing that customers prefer emails that are 20-125 words long and sent once a week can help you develop an effective email marketing strategy.
With this data, you can optimize your email marketing strategy to effectively reach your specific target audience.


Text marketing is a marketing technique in which businesses use SMS (Short Message Service) to send messages directly to customers and potential customers.
Below are the main features and benefits of text marketing.

Open rate
An average 18% open rate shows that emails are still read by many people,
which means that with proper targeting and an appealing subject line, email is an effective communication tool.
Click-Through Rate
A 2.6% click-through rate indicates that the content and links within the email are engaging.
Usage rate by age group
Data showing that 82% of people between the ages of 35 and 44 use email indicates the effectiveness of email in reaching certain age groups.
Preferred email frequency and length
Knowing that customers prefer emails that are 20-125 words long and sent once a week can help you develop an effective email marketing strategy.
Text marketing has great potential as an effective means of communication and,
when done right, can contribute greatly to business growth and increased customer engagement.


3. Optimize your website
Whether your business is new or has been around for several years, having an optimized website is an absolute necessity. A
good website attracts customers and guides them through the buying process.

However, optimizing your website doesn't just mean the layout of your pages and the flow of links (though those are important too), it also
means optimizing all the videos, images and other technical aspects of your website to make sure your pages load quickly.

For example, you can gain visitors' trust by including video testimonials and customer reviews on your homepage.


And good car dealership marketing relies on effective communication –
not just in person at the store, but online as well.

For example, it is effective to set up a chat function on your website that allows customers to ask questions in real time.
Furthermore, if this chat function can automatically collect information, support asynchronous communication with customers, and smoothly switch from chat canadian cto cio email database on a PC to a smartphone, it will be a great advantage.

We have also compiled information on attracting customers to car dealerships in another article. If you would like to know more, please take a look at this article.

Car dealer customer attraction
[2023 Edition] The latest online customer attraction methods that will help car dealerships achieve results!
In today's rapidly changing market, we have compiled a list of methods for car dealers to attract customers, so that you can quickly select the most suitable method and set yourself apart from your competitors.
4. Local SEO
When buying a car, most people do their research online before visiting a dealership.
In fact, 86% of buyers do their research online.

This is true whether you're selling a used car or a new car, which is why appearing in local search results is so important.

To rank highly in Google Maps search results, you need to use keywords specific to your location.
These keywords can be easily found in Google search results.
For example, if you search for the keyword "dealer," you will see a "Related Searches" section at the bottom of the search results where you can find related keywords.

If you're a small business located in Salt Lake City, you might target keywords like "dealers in Salt Lake City."
Additionally, make sure your business listing information is accurate and has lots of positive reviews in the area.