10 key steps to creating an effective Google Ads campaign

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Google advertising allows small and large businesses to reach potential customers in a matter of hours. Among its advantages are precise targeting of ads based on demographics, days and times, devices and placements. On the other hand, you control the costs – where, when and how much you are willing to spend. In just a few hours, you can reach a large number of potential customers with a small budget. Then, there are many platforms with which you can track the results of your campaign. Google Analytics is one of them for analyzing site visitors and which channels were most effective for advertising.

We at SEOMAX Digital Agency are among the certified digital agencies rcs data south korea the Google Partner badge. We create comprehensive digital strategies for brand promotion, SEO, website development, Facebook marketing and multiple advertising campaigns on the Google platform for sales, finding potential customers, branding, etc. SEOMAX is a certified Google Partner.

If you have used the platform, you know that there are many ways to specifically target ads that suit different types of businesses. Sometimes an advertiser can get confused by the many settings and options of the platform when creating a new campaign. Therefore, we will present you with 10 key steps when creating a campaign on Google , on which its performance largely depends:

1. Goals
Behind every advertising campaign is a marketing goal. Defining goals is the first step in creating a successful campaign. That's why in the new Google Ads interface, when creating a campaign, you first define its goal. Depending on the specifics of your business, you can define several goals in Google Ads:

Sales
Potential customers
Site traffic
Considering a purchase
Brand reach and awareness
App promotion
It is very important when setting goals and measuring results to clearly define your KPIs (Key Performance Indicators). Thanks to them, you will then be able to track how successful the campaign is. Example of KPI: Ideal CPA, Ideal CPC, ROI, etc.