Switching to new software that fully meets your needs is a big step for most businesses. But it is the only solution to ensure the continued success of your company.
How to choose the right business software according to your needs?
Before choosing the right software, you first need to identify what your problems are and how having one will solve them.
There are two types of business solutions that every company can choose from – ERP, which is used primarily for financial data, and CRM, which is designed to record and store data about customer interactions. Successful companies use both options to maximize profits and business growth, but the question often arises as to which system to implement first. This can be a difficult decision for any business, as each offers unique and irreplaceable advantages.
ERP, also called enterprise resource bank data planning software, supports every aspect of a business's operations, from sales and marketing to order management and distribution, and much more.
Common features of ERP software include:
Product and Purchasing Guide
Production, supply and distribution planning
Inventory, resource and parts management
Ensures faster financial closing and accounting
Helps with marketing and sales
Reduces financial risk and improves future business decisions supported by past data
ERP systems introduce much greater financial control into any organization. They can be in the form of a single software package or multiple software applications from different vendors integrated to work with each other.
How does CRM software help your business?
CRM or customer relationship management software is primarily used by the team responsible for your marketing goals, sales, and overall business development. This type of software solution is suitable for your company if you need to:
Track customers and their purchasing behavior
Identify new marketing opportunities
Automate marketing processes such as email marketing or online advertising campaigns
Manage your social media accounts and campaigns
CRM systems manage communication details and track engagement so that sales reps know where to focus your business focus and development.
Is a combination between ERP and CRM software possible?
Every growing company, from small and medium businesses to large enterprises, needs both an ERP and a CRM system to thrive. Regardless of which system you use, in most cases it is possible to integrate both solutions for your business.
To work successfully, the two systems must be able to share data through technical integration with the existence of two data sets that must be maintained separately.
There is also the option of purchasing a unified system. Developing an ERP system with CRM built into the platform is usually cheaper than creating both systems separately. In such a system, all information is updated in real time, without having to wait for a bulk upload. This provides a simpler and faster way to execute your business processes – allowing you to focus your time where it is needed.