Case Study: SEO Optimization, Facebook and Google Ads for an Online Mattress Store Sleepzone.bg

bitheerani319 · Post by **bitheerani319** » Mon Jan 27, 2025 4:35 am

Sleepzone.bg is a project that we started on behalf of a client with many years of experience in the field of mattresses and sleep products. Our task was to create a brand new online store and brand, starting from scratch, and to try as quickly as possible to gain customers, popularity and start achieving results.

We strategically chose an old domain for the client that was in the rcs data india niche so that it could be indexed faster in Google and at the same time the domain name would be relevant and memorable enough for users. In this Case Study we will tell you about our SEO approach and advertising campaigns on Google and Facebook, as well as the results we were able to achieve!

How did we start?
When launching the Sleepzone project, we wanted to create an online store as quickly as possible, so that we could focus more on our marketing strategy and advertising channels. It was important to us that the site was ready quickly and without unnecessary delays, but without compromising on quality.

For this reason, we decided to trust Gombashop. Using their platform, in just a few days we had a ready-made online store, equipped with all the functionalities needed for successful online sales .

What were the first steps we took?
As we mentioned before, Sleepzone started as a brand new brand without any customer base or any online presence. Therefore, the challenges we faced were not easy:

A completely new project;
Competitive niche with strong players
The advertising channels we decided to start with were Facebook and Google. To begin with, we started by creating a Facebook page and brand new Google Analytics, Facebook and Google Ads accounts. Later, we created a Facebook Pixel, as well as all the other tracking needed for the successful performance of our ads.

This is how we got to the point of conducting additional analysis of the market and competitors, in order to build a clear strategy and plan to stick to.