The question “ How do I find talent for the jobs in my company ?” is one we hear more and more often in meetings with our business partners. In this article, we will try to answer this question with the help of our expertise.
Namely, it is an open secret that each new generation comes with less focus on the workplace, and with more and more focus and attention on screen devices. On the other hand, there are also people who want to work and dedicate themselves to work, and try to focus on the tasks in front of them. How to reach them?
The solution is more than logical, through their digital devices with screens, phones, tablets, computers, etc. Like any other product that is advertised, the unfilled position in your company should be understood as a product that needs to be advertised.
Ask yourself these questions: Does the potential employee know that my company exists, and if they know that I'm hiring, what do they think of my company as an employer?
Employer brand is the perception that potential and current employees have of a company as a place to work. A well-established employer brand can significantly help in attracting new talent, as well bc data as in retaining existing talent. This means that companies should consciously work on creating and communicating a positive image, which will be in line with the values and expectations of candidates.
How to build a strong employer brand?
Clearly define the mission and values : Companies should have a clearly defined mission and a system of values that are accepted by all employees. These values should be central to all communication with the public. Potential candidates want to work for companies with which they can identify on a personal and professional level.
Transparency and authenticity : Employees and candidates value honesty. Companies should be transparent about their organizational structure, how they work, challenges, and successes. False promises or exaggerations can lead to a loss of trust, which negatively affects the employer brand.
Engage employees as ambassadors : Employees can be the best brand ambassadors. When a company treats its employees well, they will naturally speak positively about the company on social media, on professional platforms like LinkedIn, or in their personal networks. This increases the credibility of the brand.
Using digital channels : Companies should use their website and social media to promote their culture. Posting blogs, employee interviews, videos of team activities, and corporate events help create an attractive image for potential candidates.
Offering flexibility and modern working conditions : Today's candidates expect companies to have a modern work model, flexible working hours, and modern technologies. Promoting these benefits can be an important part of an employer brand.
Companies that successfully build their brand as an attractive employer will not only attract more talent, but will also have greater loyalty and motivation among existing employees.