What is a competitive analysis?
The benefits of a thorough competitive analysis
The right time for a competitive analysis
Proven methods for competitive analysis
What is included in a competitive analysis
Instructions for conducting a competitive analysis
How to effectively use the results of your competitive analysis
The right tool for your competitive analysis
Are you planning to expand your europe rcs data product line and want to know which product features are particularly in demand in your industry? Or have you noticed a decline in sales and want to find out what your competitors are doing better? A targeted competitive analysis can give you valuable insights to optimize your strategy and respond specifically to your customers' needs .
In this article, we present you with a comprehensive guide with all the important information and competitive analysis methods. In order to carry out your analysis in a structured and efficient manner, we then present you with a powerful tool that will help you organize your data clearly and precisely.
Competition analysis: Woman makes victory pose in front of orange background
The main goal of competitive analysis is to identify and exploit competitive advantages.
What is a competitive analysis?
A competitive analysis is an essential part of market analysis that is used to compare competitors within an industry. It not only examines the strengths and weaknesses of the competition, but also examines relevant factors such as market opportunities and risks in detail.