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For this reason, personas are often modeled after real people. Another feature of persona marketing is that it makes it easier to improve the accuracy of product development and advertising by digging deep into and finely defining the user image of a product or service . Persona marketing is implemented in a variety of genres and can be said to be an indispensable marketing method in modern business. The concept of personas is also used outside of the marketing field.


For example, in the HR field, personas are sometimes macedonia telegram database created to concretely represent the ideal employee that a company would like to hire. How to create a persona that attracts customers The success or failure of a company's marketing activities depends on the quality of its persona. By creating a high-quality, well-constructed persona, you can attract potential customers... The difference between persona and target Persona has a meaning similar to "target," but there is a clear difference between persona and target.


While targets are broadly defined by attributes such as "men in their 30s" or "women in their 20s," personas are defined in detail, down to their profile and lifestyle. Also, targets are used to narrow down advertising targets and email lists, but personas are used to design websites and content, create "customer journey maps" (described below), and so on. The difference between persona and target The benefits of persona marketing There are multiple benefits to conducting persona marketing.