It is NOT your job to sell the offer or explain all the details and benefits of it inside the email

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zakiyatasnim
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Joined: Tue Jan 07, 2025 4:46 am

It is NOT your job to sell the offer or explain all the details and benefits of it inside the email

Post by zakiyatasnim »

This is what the salesletter or website is for.

And whatever you do;

Don't be tempted to put multiple links or offers in one email.

Did you know?

The more choices you give people the less people will make ANY choice.

So while you might think you are increasing your chances or a click and sale you are actually killing your chances stone dead.

One story, one angle, one offer, one link.

Commit this to memory because it can make you a fortune.

GET THE FREE VIDEO

#6. DO Use Curiosity Wherever You Can
Use Curiosity in Your Email Subject LinesThe late, great copywriter Gary Halbert famously once said;

"Nothing sells more than curiosity." - Gary Halbert
Read that again.

Forget about pain.

Screw desire.

Pure and simple curiosity is where it's at.

It's true - people will often buy something just to find the answer to a mystery question.

I've seen this firsthand time and time again as people will uae number data contact me and say things like;

"There was a bullet point on your salesletter that mentioned a secret 7-minute tactic, please can you tell me which part of the training covers that?"

One single curiosity-creating bullet point got someone to hand over their wallet and buy something.

Think about that.

"If you're not using curiosity in your email marketing campaigns you are seriously missing out on big revenue."
You want to use the best email subject lines that stand out and evoke curiosity, yes.

But this is also about following that curiosity through the email from the opening line, to the main content and then the call to action and link at the end.

Leaving open loops like this in your email will have people desperate to click and find out what the full story is.

You don't want to hold too much back though.
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