Three points to increase the number of UUs

[rifathasann]

It must be judged in conjunction with factors such as whether the site's objectives are being achieved. For example, on sites with a lot of information, such as real estate sites or e-commerce sites , users tend to browse property detail pages and product detail pages, so the number of page views per visit tends to be high. However, even if the number of pageviews per visit is high, it may not lead to conversions for the following reasons : After browsing the site, users decide that the information (content) they are looking for is not there and they leave.


The flow of the site is poor and users leave before reaching australia telegram database the desired page. In this state, even if the site has a high number of pageviews per visit, it cannot be said to be in good condition. In that case, it is important to analyze user path data using GA4's exploration report. GA4's path data exploration allows you to check information such as how and where users entered the site, how they navigated within the site, and on which page they left the site.


It is advisable to use this data to modify the site structure so that it can properly guide users to the purchase screen or inquiry form. Differences between PV and other indicators There are some indicators that are easily confused with PV, so be sure to understand the meaning of each. Number of unique users (UU) "Unique users" refers to the number of users who visited a website, and UU is an abbreviation. For example, if person A opens a website twice and person B opens a website three times, the PV is "5", but since the number of visitors is two, the UU is "2".