Difference between KGI and KPI

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Evaluate the value of the measures in numerical terms and find out which measures were effective. In this case, it would be a good idea to use the custom segment we created earlier to track the number of users who use the "Favorites" page. Procedure 1. Tracking the trends of "characteristic users" First, use custom segments to confirm that the number of "characteristic users" is increasing after the campaign. step4-1_720 2. Check the effect on "conversions" Once you have confirmed that the number of "characteristic users" is increasing, check their contribution to conversions.


Use the "All Users" and "Characteristic Users" segments afghanistan telegram database to see how the number of conversions and conversion rate have changed. step4-2_720 Important points to note Please note the following points when measuring effectiveness: Pay attention to the measurement period. In times such as April and September, when people's movements change significantly, it may be difficult to see whether the measures were effective or whether the movement was specific to that time period. If you are measuring the effectiveness of your measures, it is best to avoid such periods.


User behavior and key indicators become clear when you think in terms of lines, not dots In this way, by identifying key behaviors from individual customer behavior, it becomes possible to consider real behavioral indicators rather than run-of-the-mill KPIs. To put it bluntly, the number of page views and sessions are not important indicators. If you only look at the "point" numbers, you may come across a page that at first glance seems incomprehensible, making you wonder "why is this page getting so many visits?" However, if you look at user behavior as a series of events, you will see that it is an inevitable behavior.