Don't skimp and provide valuable information for your consumer, so they feel like you know what you're talking about and want to come back for more.
Use internal linking and link to other related articles of yours.
In this way, you will not only be increasing the amount of time that users spend on your website, but you will also be improving their experience on it.
And for Google, everything counts.
And of course, boost your SEO with the keywords you've established in your editorial calendar.
This will help you climb the ranks in search engines and increase your organic traffic, which will also increase your sales opportunities.
The folks at SEMrush have a lot of insight into this, so be sure to check out their other blog posts.
4.- Statistics
The work of content creation doesn't end with the publication of an article, newsletter, podcast or video, but rather it improves based on the response of your audience.
Have you noticed that there is more interaction on some types of articles than others?
Do you think people prefer to hear you talk to yourself on your podcast or to hear you interview someone?
Do you find that some newsletters get more opens and clicks than others?
Take all that information and analyze it.
Maybe you need to come up with other types of content or maybe you have made a mistake when defining the needs of your Buyer Persona.
Try to find out which point in the content creation process you need to rethink.
As you can see, it is similar to the prototype testing phase of the design thinking process; the opinion of your target audience counts and, in fact, is the most important.
You are also a design thinker
You really are, because the truth is that you are probably racking your brains to make your potential client fall in love with your content.
The key is knowing how to focus it correctly and that is why I have presented you with the design thinking methodology that I have recently discovered.
It is not only useful for physical products or objects, but also for improving processes and, as I have just shown you, also for creating content.
Spend time improving your content and you will notice an improvement in its quality and acceptance by your target audience.
Design thinking and business innovation: why comp philippines phone code anies shouldn't miss out
As I told you at the beginning of this article, there are people who believe that design thinkers do nothing.
Mistake!
The thing is that their work is not seen until the product, service or process materializes.
Until now, it was common to see that within the quality departments of companies they talked about R&D+i, an acronym that stands for Research, Development and Innovation of the products or services that these companies marketed, but now it is more common to talk about the needs of the end user.
Furthermore, design thinking does not have to be applied only to what is sold, but can also be used to improve the internal functioning of a company.
For example, imagine there is a department in your company that is not performing well.
There are communication problems, loss of information and, therefore, performance is not as expected.
A multidisciplinary team of design thinkers can help you solve this problem by thoroughly analysing your current situation, defining the problems and proposing solutions with the sole aim of improving the situation and increasing your productivity.
Ultimately, you can apply design thinking however you see fit and use those empathetic and creative minds to find improvements in virtually any area.
Do you see its great value now?