Demonstrate the experience of your website's authors

Ehsanuls55 · Post by **Ehsanuls55** » Sun Jan 26, 2025 5:10 am

Just as you should optimize your About page (and that of anyone else running your business, if applicable), it's also important to do the same for your content authors.

Creating a page for each author of the articles or posts on your website will give much more credibility to their content. What you should put on these pages is similar to the above: awards, accreditations, experience, etc.

Manage and care for your reputation in all media
SEO Marketing is not just about what you do with your website, but also how you manage your image on the rest of the internet. A reputation for expertise, authority, and trustworthiness will improve your EAT performance.

Here are some things you can keep in mind to improve your reputation in other media:

News . Getting news websites to cover your business ads or simply mention you is immensely beneficial. Just remember that Google will most likely notice if you pay to be featured on other websites. Try to do this organically.
Reviews - Ranking well on popular review sites is one of the best EAT ratings.
Guest Posts – Having your authors guest post on other trusted websites is a great way to improve their vp facility manager email list and your company’s EAT.
Testimonials . Don't forget to collect positive testimonials from your customers and post them on your website.
Optimize the content of your website
Content is the key to improving your website's EAT. In addition to creating content that your audience loves, it's necessary to review the content that already exists on your website.

Use Google Search Console and review your Google Analytics data to determine which articles are doing a good job and which ones might be damaging your reputation. If you have posts that haven't aged well, you can improve them, merge them, or simply delete them . If you do delete them, remember to implement appropriate redirects.

It's important that your quality is consistent throughout your entire website archive, including guest posts.