However, you don't want to have disinterested

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Why is it important to request a second confirmation?At first, the idea of ​​including a second step in the registration process may seem contradictory, after all, the number of conversions tends to fall as new actions are requested from users.In fact, the simplicity is very important to capture the attention of people who, in general, are quite hasty.

subscribers who sign up on a whim and perceive your messages as just betting data user list another email list. These are not the people who will approach your brand, buy your products, much less build loyalty. It's pure waste! And this is when unnecessary complaints do not arise in your service, as there are those who see these simplified registrations as a kind of trap.

That's where double opt-in comes in: a mandatory second confirmation that allows the user to reflect on whether they really want to receive their content or offers. How to adapt single or double opt-in to the lgpd?Both single opt-in and double opt-in are permitted by the lgpd, but confirmations must provide clear information about the collection and use of the information received.