Why is it so important?

[hasnasadia]

Keyword analysis is important for SEO because it helps you understand which terms to use to make your website more visible. Using words that aren't searched for doesn't generate any traffic benefits. Knowing what information your potential customers are searching for on Google, however, allows you to create more targeted and effective content. Finally, keyword analysis is important for managing Google Ads campaigns because it allows you to know which terms are more likely to result in an action from the potential customer (request for information, quote, order or purchase). Some keywords that are too generic, in fact, are characterized by a high search volume but do not generate conversions.


Others, however, are very ambiguous and it is not possible uk number list to establish the search intent exactly. In conclusion we can say that a good analysis of keywords leads to greater benefits (contacts or sales) and to a saving of time (writing more effective content) and money (you pay only for the most profitable words). The tools at your disposal for keyword research As regards organic research, that is, the positioning of your website within the top 10 results per Google page, there are two free tools at your disposal for analyzing the best keywords: Google Keyword Planner This tool gives you the ability to identify new keywords that can help you reach people interested in your product or service.




It also allows you to view the search volume and competition for your keywords. AnswerThePublic Thanks to a high number of cross-referenced searches, this tool is able to suggest, starting from a specific keyword, many suggestions that can significantly improve your organic traffic. Discover how to analyze the traffic of a website . The next problem that many people face is the abundance of search terms. Thinking about creating content for each of them or setting up different ads on Google Ads could be a waste of energy. So consider these tools only as an aid for the statistical aspect, keyword analysis requires additional effort.