Content marketing institute beginner's guide: getting started

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How it works becomes even more visible when we analyze the options for advertising on social networks. The platforms themselves offer a high power of segmentation of psychographic aspects. So, it is possible to advertise to people with a certain profile of preferences, choices and needs. Why is psychographic segmentation important?Now, let's understand why this type of segmentation is so important and advantageous.

Allows the personalization of communicationone of the main points architect data user list of this type of segmentation is the ability to greatly personalize communication. In contemporary marketing, this aspect is what moves the gears and what makes actions advantageous. With this segmentation, companies can tell people exactly what they want to hear, in order to optimize the team's efforts. In other words, it helps to tell stories that are aligned with people's lives and their own preconceptions.

This way, it is easier to achieve the expected success with a marketing action. This way, the company has more chances of achieving profitable results. Avoids wasting time overall, there is less wasted time, on both sides. The brand wastes less time creating campaigns and actions that would be viewed by the wrong people; while consumers do not waste their time with communication that is not directed at them.