Understand who your leads are

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If you are applying the AIDA method, it means that you know a lot about who your leads are, what they like or how they speak.


With LaGrowthMachine's enrichment feature, get to know your potential customers better
Intrinsically, it is a good way to get to know your target audience better and align your writing with their tone of communication, so that they get the message and are more likely to take action.

Connect with your leads
As we mentioned, alignment is key in copywriting.

When you craft a message that's congruent with what your leads like, you're creating a connection: they'll feel like you understand them and their problems, and that your solution is the right one.

Useful tip

Keep in mind that your relationship with your customer is directly related to lifetime value. The sooner vp manufacturing production email list and better you engage in your relationship with them, the more money you can make from this lead in the long run!

Do you want to persuade your audience quickly and affordably? Look no further: AIDA is affordable, easy to implement and proven to work.

Now that you're convinced of its value, let's explore how it works.

How to use AIDA copywriting in advertising writing?
We are entering the technical part of this post. Probably also the most exciting.

As sales experts, we are going to describe step by step the process of using AIDA for your copywriting, trying to be as precise as possible.

There are 4 essential steps to follow when applying the AIDA model to advertising copywriting. They are the same as those established by the model itself:

Attention : Make sure your message shines.
Interest : You will be laying the groundwork for why a problem exists and planning potential solutions that can help solve it.
Wish : In this step, you are offering the best solution to the problem you have created.
Action : You are offering your lead the opportunity to adopt what you propose.
Let's dive into it right now.