Next we will discuss the design of the customer analysis

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The companies that we have seen do this best are those that incorporate the results of the analysis into the tools ( Buyer Persona , Customer Journey Maps, etc.) so that the conversation around the customer flows in every corner of the organization and not just in Marketing and Sales.

As Customer Experience consultants, we also strongly believe in CX technological tools such as Voice of Customer programs to decide in real time what to adjust and what not to.

Let's demystify the application of research techniques per se indonesia business email list and give more value to working with people to create a culture of positive curiosity.




Taking advantage of every moment of omnichannel contact with a customer to (also) ask or observe.

A final reflection: those organizations that are mature enough to take on what a client freely expresses (without minimizing it) and activate it in changes will make the difference.


CUSTOMER ANALYSIS DESIGN With all of the above well worked out, we can now get to work.