The word “emoji” comes from the union of “e” (, which means image in Japanese, and “moji” , which means letter. In other words, they are symbols that represent an idea, word or complete phrase.
These symbols look like expressions, objects, animals, types of weather, flags, professions, sports, etc. Illustrations go beyond a simple smile or icon, these devices are used to express an idea or emotion.
With rapid adoption rates, emojis are the fastest growing language in the UK, for example, evolving faster than older forms of communication such as hieroglyphics.
In 2015, as a way to take advantage of their popularity, Instagram bulgaria whatsapp data launched support for them in hashtags. This means that emojis (and their combinations) can now be searched on the platform.
No less was expected from Instagram, since the app is entirely a visual platform. On the network, even captions and comments — sections intended for text — feature images through these little creatures.
Social Media Data
The use of emojis increases engagement on Twitter by 25.4%;
On Facebook, the number of likes increases by up to 57% with the use of characters, while comments and shares increase by 33%;
92% of internet users use them;
On Instagram, posts with them increase engagement by around 17%;
50% of captions and comments on Instagram have at least one emoji.
Popular Emojis
An analysis of the top 100 emojis on Instagram was conducted. The most used is the red heart! Positivity is also very present in the list. Four of the top five are positive smiley faces. And when looking at the top 20, half of them are smileys. But it's not just smileys that enjoy the top spots: hearts, kisses and positive hand gestures also rank highly. Check out the top 10:
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But what does this have to do with marketing?
If emojis are so popular, it’s clear that companies have already realized the possibility of incorporating them into their marketing strategies. Why not? Emojis are a great way to grab consumers’ attention and convey feelings in messages, making them more empathetic, fun and expressive.