Measuring the results obtained with each post

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Google Analytics is one of the most widely used, although there are many others: Awstats, Piwik, Histats, Woopra, and many more. Through them, you can analyze all the metrics that arise from your blog , allowing you to know which age range visits you the most, the content that receives the greatest number of views, whether your audience is predominantly men or women, as well as the bounce rates and the number of visits.

Using these tools will facilitate the chief vp sales marketing officers email list identification of users' preferred topics among many other variables , which will help us identify the type of content they demand so that we can offer it to them automatically.

Although it may seem simple at first, launching a blog for a shopping centre is an arduous task that requires prior planning and a considerable investment of time if you are looking for short and medium-term results.

What is not measured cannot be improved , that is almost a universal truth, but numbers alone have very limited value . We need to interpret them to give them tangible value. So basically, data storytelling is the analysis and translation of a data set into simpler terms to influence a business decision or action .

The quickest and easiest way to explain data storytelling is to ask a question. If you heard the following news, which one would impact you the most?: “70% of the world’s population is prone to developing some type of food intolerance” or “Seven out of ten people in your immediate environment will develop a food intolerance during their lifetime.”

At Bannister Global we have a team of experts in marketing for shopping centres and many years of experience in editing and writing blogs of all kinds. If you need advice, do not hesitate to contact us. We will help you achieve your goals!