Four pathways from customer acquisition to exit

[shaownhasan]

When analyzing data, you tend to focus on the small details, but you should set KGI and KPI so as not to forget the original purpose of improving your site. ＼Detailed explanation of how to think about KPIs in web marketing!／ Key points for improving the site Once you have identified the issues your website faces, you can begin to implement measures to improve it. Let's take a look at the key points for what kind of site improvements you should make when you have certain issues.


Low conversion rates If there are only a few goals on taiwan telegram phone number list your site and your conversion rate is low , it may be that the goal is difficult for users to understand when they visit your site. For example, if you see a product on an e-commerce site and you can't find the "Buy" button, will you search every nook and cranny of the site for that button to try to buy the product? Surely you will try to buy the same product from another site.


In order to increase conversion rates, it is necessary to carefully design the CTA ( Call To Action ), which is the next action that users should take, and the site navigation. Also, consider improving the inquiry form or purchase form just before the goal is reached. In general, it is not recommended to make users enter a huge amount of information. It is one thing to enter required information when making a purchase, but if you have users answer multiple questionnaires when taking a light action such as downloading materials, there is a high possibility that they will abandon the form at that stage.