A thorough comparison of the differences

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On the other hand, people who search for more specific keywords such as "whitening toothpaste" are users in the "acquisition phase" whose needs are clear. In other words, they are already considering tooth whitening and are at the stage where all that's left for them to do is choose where to buy it, so the likelihood of them making a purchase is high. Therefore, even if it costs a certain amount, running listing ads that can reach the top of search engines will lead to high cost-effectiveness.


The advantages and disadvantages of listing ads sweden telegram phone number list and SEO Next, we will introduce the advantages and disadvantages of listing ads and SEO. First, I have summarized the differences between listing ads and SEO in a table. I will explain the advantages and disadvantages of each while touching on their differences. Comparison items Pay-per-click advertising SEO Immediate results from ranking high Can be displayed as soon as it starts △ It takes several months to rank highly Guaranteed high ranking ◯ If you invest your budget, you are guaranteed to rank highly △ Top ranking is uncertain Continuity of traffic acquisition × If you don’t spend your budget, your ads won’t show up.


Once ranked highly, it will continue to rank highly Cost-effective △ Cost-effectiveness is consistent ◎ Cost-effectiveness will improve in the medium to long term Operational costs × Must continue to operate while broadcasting Less operational hassle after ranking highly Flexibility in policy implementation ◎ You can flexibly change your budget and keywords. × Changing countermeasure words is difficult Branding effect × Not expected Expected Three benefits of listing ads Benefits of PPC You can quickly rank high and see results quickly.