Advertising, communication and business in the post-pandemic

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The pandemic is accelerating the models we have used for more than a hundred years. One day we woke up and the world had changed, our knowledge of consumer behavior is under review, the relationship between brands and consumers is under review, the world is under review.
E-commerce, digital communication and all marketing activities are afghanistan phone number list at a rate of one week per year. We are facing the challenge of managing the uncertainty of the transition and at the same time thinking about the day after, the risk of disappearing or the opportunity to break with the past and relaunch ourselves again as an influential industry in business.
Álvaro Moré, president of Young & Rubicam, Wunderman Thompson and Grey Uruguay, a benchmark in Uruguayan advertising, shares his reflections on the panorama of advertising, communication and business in the pandemic and post-pandemic era.


Changes in the world and in consumer habits
The pandemic came suddenly and what we thought was temporary became a marathon. The unthinkable became indispensable, such as considering that an advertising agency could work remotely. What we have experienced in the last 5 weeks seems like 5 years. And we feel strange because our daily lives have changed.
The distancing produced disruptions to the production of goods and services that cannot be telematized. Some companies could work from home, others could not, but even those that could not, had to manage to start remotely. Added to this was the uncertainty that paralyzes investment and long-term consumption. No previous crisis - that of 2008, 9-11, the crash of 29 - is like this one and therefore there are no references. Commodity prices collapsed and the world economy collapsed at the same time. With a snap of the fingers, the world changed.
Mercado Libre indicates that, in the first weeks of the pandemic, in countries such as Mexico, Colombia, Chile, Brazil and Argentina, the main searches were for masks, alcohol gel, antibacterials, thermometers, but oh surprise! also for two cell phone brands: iPhone and Samsung, which appeared as main searches, which is explained by the need for people to communicate with others in isolation, to read, to download applications, to entertain themselves, to digitalize their daily lives.