The difference between the number of sessions and other commonly confused metrics

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There are many tag managers available that allow you to edit tags embedded on a page without touching the HTML.

Here, we will focus on Google Tag Manager, which is free for anyone to use, and explain its overview and how to use it.

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table of contents
What is Google Tag Manager?
What can you do with Google Tag Manager?
Measure scroll rate with Google Tag Manager
Be sure to check that the tag works
An essential tool for improving your site
What is Google Tag Manager?
As the name suggests, Google Tag Manager (GTM) is a tag manager provided by Google. A tag manager is a tag management system that allows you to add, edit, and delete tags without editing HTML.