With a focus on the target audience

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Study the work of your competitors and offer your customers something that they do not have.

Examples of uniqueness in titles would be:

We guarantee a month of free shipping;
payment from any bank card without commission.
Ultraspecificity
So-called ultra-specificity in the headline should point to specific features of your offer or product,

For example:

our product will reduce your costs by 5 percent;
delivery throughout Moscow and even the region;
special offer for schoolchildren.
Urgency
Time is the most valuable resource today, so the headline must ensure its canada consumer email list appropriate use. Urgency in the headline indicates the period of validity of the offer or, in other words, how long it will take to solve his problem.

For example:

when purchasing a subscription before the end of the month, you will receive a free consultation with a nutritionist;
Buy our DevEducation courses and become a Java expert by the end of 2021.
Urgency pushes the consumer to take a step that he has been unable to decide on for a long time.

How to Come Up with a Headline That Sells
A good selling headline will be created if you follow these simple rules.