Top Benefits of Utilizing Web Push Instead of Creating a Mobile App

[mostakimvip06]

The importance of mobile dominates the world of digital marketing today. The presence of smart phones and mobile web usage is certainly impressive, with the percentage of Americans who own a smart phone now up to 77%. However, what this means in terms of digital marketing and how to reach and connect with users is a bit trickier.

Ask the average person what they think of when they think of smartphones and many will respond with “apps.” This has led many brands both large and small to the conclusion that a mobile app is necessary in order to capitalize on the mobile market. However, that isn’t necessarily true. What if we told you there was a faster, cheaper, and easier way to reach people on mobile, as well as other areas?

You’ve probably already guessed it. That’s right: it’s web push notifications. Need some convincing? No problem. Here are the main benefits of utilizing web push instead of creating a mobile app.



Presence
Yes, it is true that mobile is huge and cannot be ignored. However, it is dangerous to ignore desktop Internet usage. It still accounts for 42% of Internet usage time. To ignore that significant of a percentage is a mistake you morocco telemarketing data shouldn’t consider making. And with web push, you don’t have to. Web push notifications deliver to both desktop and mobile devices, something you won’t get from a mobile app.

utilizing web push instead of creating a mobile app
Web push delivers to both desktop and mobile devices.


By choosing to implement web push notifications you can be sure you are targeting your audience no matter where they are, instead of having to decide where to focus your efforts.



Cost
Cost is a major decision making factor for many brands and expensive marketing options are often unreasonable, especially for smaller businesses or brands just getting started. To develop an entire mobile app will cost you a small fortune.

utilizing web push instead of creating a mobile app
Image credit(s): Clutch.


There are numerous estimates out there, but the above infographic should give you a pretty good idea. Even on the low end, you are still spending $40,000 just to develop your app.

Web push gives you a much more affordable option. How much you pay depends on how many subscribers you have, with plans starting as low as $9/month. You cannot beat the value you get from web push notifications, and even with the most expensive of plans, you will not come close to the cost of creating a mobile app.