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Email Marketing Strategy Needs Change
Are you no longer using email newsletters and are fixated on Facebook ad conversion? In vain! Now is the time to remember what worked well. Or use the well-forgotten old in a new format. For example, attract a potential audience with entertaining content to distract from the "horrors" of the pandemic, demonstrated in pictures, videos, numbers and facts on all TV channels, radio broadcasting and on the Internet.

You can create a list of welcome emails that would present your brand in a non-intrusive way., calls to action, templates, etc.

SEO optimization of a resource is an urgent necessity
The simplest step – leaving paid channels – frees up a huge amount of time. Spend it on a detailed study of your site.

There are several ways that make it much easier to optimize a resource:

Use free tools from well-known entrepreneurs, such as Ubersuggest;
delve into the resource's problems australia consumer email list using Google Analytics, which shows the most converting pages and how users generally find you on the network;
Survey your friends and acquaintances who know your portal and analyze their responses in order to improve the resource.
Change your sales strategy
It is worth reminding once again that today it is important to focus on increasing the loyalty of the target audience, and not on pushing the client to buy. Many companies, against the backdrop of the impending collapse of business, have reduced the price threshold of their goods almost to the level of "Black Friday". This allows them to sell off surpluses and stocks stored in retail stores and warehouses throughout the pandemic.

This tactic is not suitable for online business, as it distorts the perception of your brand as a whole and the product you offer, cheapening or even devaluing it.