Today, the consumer profile has changed. They are increasingly demanding when choosing a product or solution. One of the criteria for making a decision when making a purchase is whether the company is sustainable. In this sense, brands that do not adopt this growth position are losing ground.
Sustainable development occurs in different spheres and layers of your operation. To help you understand better, let's look at two examples:
a vehicle rental company, by encouraging and guaranteeing the supply of ethanol, is offering the product and reducing the impacts on the environment;
a cosmetics and/or medicine brand that offers cutting-edge technology romania phone number list without animal testing or inputs of animal origin is committed to the environment.
Corporate Governance
It concerns the set of decision-making for the sustainable growth of the business. For companies with shares traded on the Stock Exchange, their Board of Directors and CEO play a crucial role in governance.
The selection of Board members and the Chairman directly impacts the quality of the business's strategic decisions. Therefore, it is essential that these positions are filled by qualified professionals with experience in strategic management.
How to develop actions focused on ESG?
The first step is to implement a change in your business culture. Therefore, reviewing your values framework should be a priority so that your strategy can be cascaded down to all your employees.
Competitiveness in the market
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