Database Cleaning: Ensure the Quality of Your Company's Information

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Maintaining information about your customers is essential for making assertive decisions when managing your business. However, in order to do this more accurately and quickly, it is necessary to ensure that the database is properly cleaned .

This process is as important as, if not more important than, the data collection itself, as we will point out throughout this content. To this end, we will reinforce the objective of this practice, how it should be done, what its benefits are and how it is combined with good collection management. Interested? Then continue reading.

After all, what is database cleaning and what is it for?
In short, database cleaning is the set of procedures and operations cyprus phone number list a set of information goes through with the aim of making everything stored there more readable and more easily accessible.

This way, they will be standardized and arranged in an orderly manner, which does not happen with databases that go a long time without due care. In short, cleaning does not bring new information to the volume of stored data, but it helps to improve the quality of the information available. This effectively makes it a differentiator in the day-to-day running of the business.

From this, the person responsible for managing the company and using the available data to guide decision-making will know that they are being carried out based on up-to-date information that reflects reality in the best possible way. Such care increases the chances of success of the planning that has been developed.

Imagine, for example, that you need to contact a specific group of customers, whether to collect a payment or make an offer for a new product.

If your database hasn't been properly processed, your task is likely to come across outdated contact information. As a result, your strategy will reach fewer members of your target audience and not bring the expected return.

This is, of course, a simple example of what data sanitization is for. In addition, it fulfills other important roles by optimizing your investments in both marketing and credit recovery and improving the consumer experience, since you can use organized and updated information to make approaches aligned with the needs of each one of them.