What are its functions?

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Monitor social media and respond to comments and posts
Monitoring consists of the continuous and systematic observation of the data received from the public. The community manager in some cases (not in all) includes moderation and must be in charge of managing the morocco phone number list presence, responding to the questions, comments and needs of clients, and in this way establishing an affective and lasting relationship with them.

Listening actively
The Community Manager must be able to actively listen to their users to understand their needs, interests and concerns and, in this way, create more relevant content for them. The CM must have an excellent ability to understand the needs and preferences of consumers in order to then generate effective content that attracts their audience and target audience.

This also means having a clear strategy regarding the objectives to be achieved. The role of a brand's community manager is to be aware of everything that happens around the brand, so that users find updated information and, in addition to that, feel that their voice is heard.

The role of the community manager for brands
Create quality content
The Community Manager is responsible for creating quality content that is valuable to a certain group of people. This type of content can be in written format, in photos or in audiovisual format. This is, without a doubt, one of their main functions.

It is necessary to generate content constantly, not only for social networks, but also for the different communication channels used by the brand (corporate channel, blog, newsletter, etc.) in order to maintain a consistent and relevant virtual presence.

Analyze the data obtained
The community manager not only has to generate content, but also has to analyze it and evaluate whether it is successful or not. The goal is to know what type of posts are most popular and how the audience responds to them.

A CM must be able to analyze both criticism and general data and segment it based on their needs. It is important to keep a close eye on the statistics and the results obtained after making posts. Knowing the impact they generated and how much they were shared is key to improving the brand image.