This was part 1 of 2. We are featuring another 5 Viral Methods case study like the 5 that were outlined today on the Voltier Blog, so follow us and don't miss out! So what's the trick? How do these folks who run around calling themselves SEOs actually know SEO? Do they just make it up? Is there a class you take somewhere? This week Rand looks at exactly this question: where do these guys (and gals) learn the stuff they know and how do they stay on top of the ever-changing search landscape to make sure they're putting forth best practices for their clients and projects? Watch this week's Whiteboard Friday to learn where you should focus your efforts if you want to learn SEO.
In fact, it's pretty simple, but not necessarily easy, uk email address list especially when you start talking about IR and patent analysis, conducting research, collecting and analyzing correlation data, building ranking models, and other fancy strategies. But, as SEO extraordinaire and all-around awesome dude, Dave Snyder, adroitly demonstrated in his recent post about how he got started in internet marketing, hard work, talent, and a little luck are the backbone of success in this industry.
A useful indicator of SEO success is the number of unique keyphrases that send traffic to a website. An increase in this number is a reflection of increased trust in the site by search-engines. Google Analytics can show you the total number of unique organic keyphrases at a glance, on the Traffic Sources ⇒ Keywords page. (Make sure you select 'non-paid' to exclude any CPC campaigns.) This post will show you how to break that down to a more useful level of granularity and help you to create a table such as the following: We'll aim to categorise traffic into three buckets: 'branded', 'head terms' and 'mid-long tail terms'.
You'll find it's not as complicated as you may think
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