Generates quick results: When compared to other digital marketing channels, which can take a few days to get a response, email marketing generates faster results as you access your customer's inbox directly. No intermediaries, direct and personal communication.
It allows you to understand your audience: You can quickly and easily analyse the effectiveness of your email campaigns in the pharmaceutical sector. In addition to monitoring opening rates, click rates, etc., thailand mobile database you can then adjust your marketing strategy more and more based on this information.
Best practices for email marketing in the pharmaceutical sector
The pharmaceutical industry needs to take advantage of specialized email marketing campaigns. These can inform about medicines, offers, new laws or innovative solutions. In today's world, email marketing has become one of the most popular channels to reach a customer . Here are some of the best practices that should be taken into account:
A.- An adequate design
The basic rules of good design apply to email just as they do to other channels. So it's always a good idea to include a call to action and add useful images. And make sure they take up less than 30% of the message, otherwise they could be considered spam.
B.- Think mobile
Data shows that more than half of all emails are opened on mobile devices, so if yours isn't mobile-friendly, your open rate will drop. Design your email with a focus on how it will be displayed on smartphone screens, too.
C.- Content is key
Users have a limited amount of time to read your emails. If you create an amazing subject line but then your first sentence of the content is subpar, no one will continue reading it. You need your content to be as relevant as your subject line.
D.- Provides value
Email marketing in the pharmaceutical sector
Users will only read your messages if they are useful and interesting. You need to ask yourself what value they have for your target audience. Is the information you provide new and interesting? Try to provide the type of content they are actually looking for.
For example, news about treatment advances, health care guidelines, continuing medical education, scientific data, information about clinical trials, etc.