2. Adopt rolling adjustments (testing > optimization > amplification) in the advertising strategy , and put the budget on the advertising combinations with good results. Each set of advertising activities is combined with three sets of advertising groups with different interests/behaviors to test the marketing angle of advertising images/videos to see whether they can attract consumers to click and finally achieve the purpose of conversion.
3. Each set of pictures/video materials is tested based on 100 clicks, and the quality of the materials is judged when the traffic base is sufficient . If the material is cheap to attract traffic and you can get a relatively cheap conversion cost (CPA), you can add other audiences to the ad group for testing to amplify the amount of advertising. Or write different copywriting for this picture/video material to communicate with consumers and test the conversion effect.
4. If 100 clicks are used as the test benchmark, the cost of each bahamas mobile phone number list click is $15 , so the advertising test cost of each set of pictures/video materials must be planned with an advertising budget of $1,500 in order to achieve the benchmark judgment indicator.
5. Advertising is used to amplify performance, not to create performance , so when it comes to product selection, it is recommended to use the company’s traffic-draining/hot-selling products for advertising. When planning the advertising budget, assuming that a product has three sets of materials, when testing ads, you must plan a new customer budget of $4,500 ($1,500 for each set), plus a remarketing budget of about $1,500. This makes it easier to judge the effectiveness of the advertising ( Avoid making wrong judgments due to insufficient data or losing business opportunities if the test time is too long).
3. Summary
Based on past operating experience, the monthly budget for LAP advertising is recommended to be $60,000 per month as a test basis (different company sizes, industries, and marketing purposes have different configurations), and a daily budget of approximately $2,000 ($1,500 for new customers, $500 for re-marketing) ), used to test different materials and corners, race against time efficiently, and achieve rapid market testing and contingency adjustment.