First of all, you need to decide what form your business will take (sole proprietorship, LLC), as the tax system depends on this.
When creating your own website, think carefully about the domain name. It is better if it is completely identical to the brand name, but if for some reason this is impossible, leave a consonant spelling.
Determine the sales channel
Will you sell products through your own website? That's great, but you should think about its design and content, do SEO and other actions.
It is a little easier to trade on architect database a ready-made e-commerce platform, for example, on Wildberries. In this case, you need to carefully read the terms, leave a request for cooperation and fill out product cards.
If your goal is to work on a Print-on-Demand model, you will probably need to use the services of a professional designer who will help you develop the models.
Have you chosen White label, Private label or wholesale trade? – Start searching for suppliers and concluding contracts with them.
Develop a promotion strategy
Without clients there will be no sales, so the next step is to attract potential buyers. The tools are well known: social networks, landing pages, contextual and targeted advertising, pages of famous bloggers, etc. But your actions should not be chaotic, i.e. they must correspond to a carefully thought-out plan.
Examples of successful companies in the field of e-commerce
Amazon
The world trade leader, an online store in the United States of America, has its own delivery service and a network of warehouses. Amazon is actively developing in such areas as streaming service, Business for legal entities, cloud storage.
Examples of companies in the field of e-commerce
Alibaba
This e-commerce company is the undisputed leader in the Chinese market, operating under three business models – B2B, B2C, C2C. The subsidiary AliExpress carries out online trading in the B2C segment. Alibaba also uses its own payment system Alipay.
eBay
Initially, this platform was created as an auction site, where the items listed by users acted as lots. Then the company began to work on the C2C model, setting fixed prices for products. Today, eBay is one of the few platforms that offer its customers valuable collectibles.
Wildberries
In Russian e-commerce, this company holds a strong leadership position. The range of products is diverse, from toys to large household appliances. Wildberries has many warehouses for storing products, order pick-up points, works with various courier services, and cooperates with manufacturers from the CIS and Western Europe.