How to make a social media calendar?

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It’s time to get started! When planning your social media content, there are a few key things to keep in mind. A little planning now goes a long way to turning social media into a thriving channel.

Follow these steps and you'll become an editorial calendar guru!

Understand your goals

At a high level, social media has the same general goals as your other marketing platforms: growing followers, driving sales, and boosting brand loyalty. But each individual post has its own goal, too.

These post-specific goals are pretty straightforward and only take a few seconds to figure out the goal for each post. Since social media posts tend to be short and sweet, stick to one goal per post.

The most common goals for social media posts are:

Transmit information: schedule changes, special occasions, etc.
Increasing brand awareness: gaining followers
Generate engagement: comments, shares and likes
Create conversions: increase web traffic, get email subscriptions or sell more
Determining the goal of each post may seem tedious, but it is a necessary step business seekers email database to increase effectiveness. The world of social media moves quickly, so it is vital that you get to the point quickly so that your audience does not pass by your content without pain or glory.

The more specific your goal is, the more likely each post will be successful.

Including these goals in your social media content calendar also allows you to space them out so you don’t tread on familiar ground too often. The last thing you want is for your audience to get tired of a constant barrage of inspirational quotes or featured products.

Plan your content (aka the five Ps)

The five golden Ps of social media: “Prior Preparation Prevents Poor Performance”.

Once you've got your social media calendar up and running, set aside specific time—weekly, biweekly, or monthly—to brainstorm new ideas, write posts, prepare images, and plan campaigns for important events.

You have a lot on your plate, so it's easy for social media to fall by the wayside. If you plan ahead, you won't be caught off guard and realize you haven't posted anything for weeks. Try to keep it covered several weeks in advance, so you always have a steady stream of content.

Be consistent

Have you ever discovered a successful Facebook, YouTube, Twitter or Instagram page that posts once every few months? Probably not.

All social media algorithms reward regular posting. The more consistent your posts are, the more you'll appear in your audience's feeds. And no, posting ten times in one day doesn't make up for lost time. Consistency is key.

Consistency also means that your followers will expect to see your posts in their feed, so they will be on the lookout and interact with your content when it appears. They are also more likely to recommend your page to their friends, as they know it is active and updated regularly.

In contrast, people can spot low-effort content in a jiffy.

Just like when you take the time to put on a nice suit before dinner, people can tell that companies put time, thought, and care into their content. Even for the simplest of posts, make sure you spend a few extra minutes to ensure they live up to the rest of your content.

Publishing consistent, high-quality content online goes a long way toward building rapport with your audience and creating a positive brand identity online.

Modify your content for different channels

Editorial calendars not only help you plan each piece of content, but they also help you figure out what tweaks you need to make to make it equally successful across all of your channels. It's worth the effort to make sure each piece of content gets the love it deserves.

Every social network is very different, each with its own nuances and content formats. For example, the standard aspect ratio for a Twitter video is different than that of an Instagram story, so to create an Instagram story and share it on Twitter you'll need to change the aspect ratio first.